This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns.
New integrated campaign focuses on celebrating Carlsberg’s belief in progress through curiosity.
Carlsberg Marston’s Brewing Company (CMBC) in the UK is painting the town blue as it launches the super-premium beer 1664 Blanc in the UK.
Reducing our beer-in-hand carbon footprint means innovating across our packaging portfolio. And innovations are best achieved in partnership with other experts. The paper bottle company, Paboco, is helping us achieve breakthroughs in our Fibre Bottle project, developing the world’s first 100% bio-based beer bottle made from sustainably sourced wood fibres.
Developing a sustainable tomorrow can only happen together. In 2019 we announced an ambitious project at our Fredericia brewery, the result of public-private partnership with DRIP in Denmark. It will use innovative water recycling technology to reuse 90% of process water, providing learnings for our other wastewater treatments around the world.
It’s been a big year for 1.5°C. At this critical time for the planet, media coverage has been unprecedented and there was an affirmed commitment at COP25. Our sustainability ambitions at Carlsberg are aligned to the most ambitious science-based target of 1.5°C above pre-industrial levels, going beyond the Paris Agreement’s base level.
Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands.
With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow.
Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.
On our website you will find information about our beers. Please enjoy responsibly!